197 - Navigating the Blended Funnel | Demand Gen Live S2 x52
GTM Live
00:00
Is It Time to Change Your Strategy?
The conversion point are otherwise known as the source, is a predictor and a surregate for the intent that someone has to buy. When you put enough volume through that system, it becomes clear, based on the wind rates, do these people have high inten or low intent? And so when you look at some of those things, if you separate them out, it becomes more clear that it's time to change your strategy. But because companies never separate it out, they never see the realities. It was very, incredibly expensive. Custom acquisition cost was very high. Maybe it makes sense to either tune down the spend where we can actually make this work, or we shoud just cut ar
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