How to Create Great Partnerships

The key in that case is that the talent has access to an audience that the brand wants, right? Absolutely. Nd and and don't get hung up on a large audience either. I mean, if you think about sopora, you know, ther male data baseit has to be ten or 20, or even maybe a hundred times larger than lawrent luke had on youtube. The difference was, i call it fractile marketing. It was very valuable, high quality node of the audience that they would love to have a better relationship with at sophora.