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Episode 05 - LTV to CAC - Two of the most important levers that we can’t seem to control, or… can we?

Chew on This - Digestable DTC Content

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Introduction

When we first started Avi back in 2019, we just came off of working on our own agency. Our bread and butter was Facebook ads, Instagram, paid media as a whole. So I think the model that a lot of people are talking about today is a new ratio, which is CAC to LTV. And what would be good is to understand how to transition from a CAC to AOV to a CAC-to-LTV ratio.

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