Jessica spent a few years growing her channel by focusing on search. It's not that it didn't work -- it did. She got to over 100k subscribers, but it took years to get there. And then search started to backfire on her. In fact, she went from making $10k/month to $1,300/month in her Adsense revenue because of it.
She's here to tell her story because, look, if you're focusing on ranking videos in search results as your primary traffic source for growth, there's some inherent risks with that, all of which you can easily mitigate by expanding your focus for even better results.
Check out Jessica's channel here: https://www.youtube.com/channel/UC_htUlq7eYumecIoQai4HzQ
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