RV 41 - Another Full Hour of Audience Questions and Actionable Answers | Revenue Vitals Live #7
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HubSpot Self-Reported Attribution
HubSpot shows that a big part of the users come from direct traffic. Most B2B measurement systems only look at capturing the demand using touchpoint based attribution. There's tons of different digital channels that are untrackable by this type of software today. And so if you keep playing those cards out for a while it'll end up being over time and we'll begin to use a lot more things that are focused on Overall Measurement.
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