The Tree Lobe: A Conversation With Laurent Ferrier

We saw Laurent Ferrier. We saw a tree lobe, which honestly, for people that think they know what this show looks like, big booths and sort of extravagance. When you come into one section of this place where most of the independents are, you end up just sitting down having a conversation with the guy or the person behind the brand. And that's what we had today with tree lobe. The only thing it's the only thing you see when you look down at your, especially across the bezel.