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Happy Hour with Lauryn's BFF, Erica Stolman of Fashionlush - Branding, Misconceptions, Monetization, Growing, & Common Mistakes

The Bossticks

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The Importance of Engaging With Influencers

I think as an influencer, I don't care how big you are, you need to engage with the people that support you. There's nothing more that bothers me than an influencer who gets, you look so pretty,. Where did you get your shirt? I love those shoes. What size did you get that sweatshirt in? And they are not responding. Without that audience, you're going to ignore them. You might lose them. It makes you like kind of unreachable. The big trend right now and influencing is to be relatable. Like you can't like nobody. Boring has to be valuable. Has to be valued.

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