New Books in Science, Technology, and Society cover image

Rob DeSalle, "A Natural History of Color: The Science Behind What We See and How We See it" (Pegasus Books, 2020)

New Books in Science, Technology, and Society

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How Culture Affects Things in Color

There's a big difference in how people in those two geographic areas perceive red. And it is something that we should probably be thinking about as an example of how different cultures perceive different things. You would not say that there's a gene involved in, in the perception of red in the Middle East and say Indian cultures versus red in Western cultures. But you would never say that that's a genetic difference as a cultural difference.

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