Brand as movement and unique positioning

Are you figuring out every part of your business alone? Worry no more. In this episode, I sit down with some of the incredible coaches inside our Mentor Collective Mastermind (MCM), Melissa Dlugolecki, Alli and Matt Arruda, Andrea Sage, Jillian Murphy, Jim Carter III, Kristina Bartold and Lia Garvin to break down the strategies & mindset shifts to get more leads, build a strong brand, make the right hires, and MORE. These are the coaches who walk alongside our members, helping them solve real business challenges, build momentum, and stay accountable for the goals they’re pursuing. Tune in and get ready to see what’s possible when you stop building your business alone.

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HIGHLIGHTS

00:00 The marketing shifts that help entrepreneurs attract leads without more followers or paid ads.

07:30 How does brand play into buyer decision-making and marketing strategy?

10:45 How to stand out when AI is making everyone’s content sound the same.

14:30 Why knowing what to do isn’t the same as actually doing it.

20:15 What’s the difference between motivation and accountability?

22:30 How your physical health affects your business growth and leadership.

25:00 Why do ambitious entrepreneurs still get stuck at the same level?

32:30 What legal protection is needed for online small businesses?

37:45 What to trademark in your business and when it’s time to do it.

40:00 Tips to make your business sellable.

45:45 How do you consistently attract more audience and more leads?

47:45 How to create content that sells.

50:30 How to choose the best way to sell based on your strengths and your buyer’s behavior.

56:45 The best place to start using AI so it actually adds value to your business.

01:03:45 What is an AI agent?

01:08:15 How AI “digital minds” can scale your knowledge and serve your audience 24/7.

01:18:00 Why building community online matters more than chasing follower counts.

01:20:00 Who should start a podcast? 

01:29:30 When should you hire?

01:32:30 Why the right community and advisors can accelerate your business growth.

RESOURCES

Join Built for Bigger Summit Here and get clear on your message, how to scale your business, and finally bring your vision to life.

Apply for the Elite Entrepreneur Mastermind HERE!

Get on the waitlist for Mentor Collective Mastermind HERE!

Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com

FOLLOW

Follow me: @loriharder

Follow glōci: @getgloci

Follow Melissa: @melissadlugolecki

Follow Alli: @alliarruda

Follow Matt: @matt_arruda

Follow Andrea: @andreasagerlaw

Follow Jillian: @thejillianmurphy

Follow Jim: @jimcarterthethird

Follow Kristina: @kristina.bartold

Follow Lia: @lia.garvin