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Bloomberg Invest 2023 (Podcast)

Bloomberg Intelligence

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The Saudi-Pga Merger: Will the Fans Win?

Tiger Woods, Rory McElroy and Jack Nicholas were among the high-profile people who didn't know about the deal. The PGA must have decided that for long-term health and the sport, they were going to make more money with the Saudis than not. There's no value on any of this; if you look at the state of New York, there's nothing mentioned. Is there any chance of this relationship alienating some fans?

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