Bloomberg Businessweek Weekend - February 10th, 2023
Bloomberg Businessweek
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Is the Super Bowl a Last Bastion for Live Advertisers?
Fox sold out of its in-game ads, some topping $7 million with more on it. The Super Bowl is the last bastion for live advertisers to really make their statement. Last year, over the top 100 most watched shows on TV, I think 94 of them were NFL games.
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