The Boomers Are Not Interested in Sustainable Investing

The boomers are really on the verge of a multi trillion dollar generationaf wealth transfer is part of that, underlying that big change in growth for sustainable investent. I think there's demographics. There's trans am you even see that in gnz ritis. It's about passion and purpose rat it's not just about where you're investing, but what is my career? Where am i working day to day? Right? And really finding that from from a value perspective.