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How to combat vaccine hesitancy? Take a cue from psychology

St. Louis on the Air

00:00

Is There a Risk Overse Person?

There's another sort of psychological bias, very robust, there's lots of data on it, called the status quo bias. And so if i'm a risk overse person, i'm not the the ancestor who's running around plucking up new foods. It's like, wait a minute. It's more dangerous to stay here and stay put than it is to try this new thing.

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