Collecting useful data versus vanity metrics

Jon is the Co-Founder of San Francisco based Formtoro - https://formtoro.com Formtoro is a SaaS based, product and services platform to help brands gather, understand and apply zero party customer data Formtoro also helps brands create highly engaging customer experiences through perfectly timed pop-ups and customer journey based messaging Formtoro takes 'Quizz Commerce' to the next level by helping brands leverage human psychology to help customers get what they want, in real time In this episode, Jason and Jon take a deep dive down the customer/buyer psychology rabbit hole and dissect how brands often ignore it at their peril