133 - Paying for Attention vs. Commanding Attention | Demand Gen Live S2 x29
GTM Live
00:00
Why Companies Can't Innovate Internally?
Antonio Navarrette: What are the constraints, or the inherent limitations that exist, like, impede innovation at the company? And most likely the metric set inside of that company will insure that it fails. He says he's been thinking about what happens when information gets shot in a cannon and lands in your company. "It's coming from all different directions, and somebody in that company receives information, it spreads and becomes a strategy" - Navarrette.
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