IF IT’S NOT EASY TO USE, THEN IT’S NOT WHAT YOU SHOULD CHOOSE

Imagine going to a sneaker store with 50 pairs, all the same design, only they are in different color combinations. That is how the market for tools looks like today. So how would you choose one? Laxman talks about an interesting 80-20 rule that everyone should hear about, plus why it is still better to pick the one that’s easy to use, and you can learn all of these in this latest episode of Sales Transformation.

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TRANSFORMING MOMENTS

LAXMAN: Tools have very little difference from each other

“Every tool is the same, almost like so everyone has almost similar features. Probably one or two extra features, as you said those are and I'm calling them bells and whistles and you've said shiny objects, but otherwise, everyone is trying to solve the same problem with the almost similar feature set.”

LAXMAN: If it’s not easy to use, don’t buy it

“Salespeople are fed up with all these different tools and all these different processes. So they don't feel all this technology in our world is making their life easy. In fact, it's the opposite way. So every buyer will start focusing on what are those tools that will help my sales rep sell easily and get that numbers.”

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