Why personal branding drives promotions

If you’ve been doing “more than your job” but your pay hasn’t changed, this episode breaks down the 3-step salary negotiation script that turns your hard work into a clear business case your manager can say yes to.

In this conversation, Yota Trom shares a practical method to prove you’re already operating at the next level using a simple Excel self-evaluation worksheet—then shows how to connect your impact to measurable outcomes so the company sees the upside in paying you more.

• How to build a self-evaluation worksheet (current role vs. next role + proof)

• How to identify whether you’re actually eligible for a raise/promotion before you ask

• How to handle the “you haven’t been here long enough” objection with a business case

• How to quantify impact (the “show them the money” approach) so leadership pays attention

Negotiate Anything:

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Connect with Yota

Want to get paid what you’re really worth? Apply for 1:1 coaching with Yota → https://www.paywhatimworth.com/leadership-coaching

Need clarity on your value? Download the free value-clarity workbook → https://www.paywhatimworth.com/workbook

For confidence, visibility & career growth follow Yota on LinkedIn→ https://www.linkedin.com/in/yotatrom/

Want a personal brand that opens doors? Learn how to build one → https://www.yotatrom.com/

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