S2 E31 - Pipeline Source Showdown: Inbound vs. Outbound | Stacking Growth Live
Stacking Growth | The B2B Marketing Podcast
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Low Intent Led Gon Is Cheaper Than Sales
Carl Safina: If you want to change the mind set in your company of what marketing does, then give up low intent legon and hand it over to sales. That will force you to create demand that drives high intent in bon demand that you turn tho revenue. John beasley writ isis challenging or disagreeing with this? We love it. He said, low intent led gon is cheaper than sales. But i guet, i think it has to do with where do they report up to? If it's marketing, there's a lot more costs associated with that to back up what they're doing. I wish we could study kak, sydney bcause we don
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