NHL Branding vs. Club Storytelling

In this episode, Don sits down with John Bochiaro, Group Vice President of Game Presentation and Entertainment for the National Hockey League, to examine how league events are designed and elevated at the highest level. John shares his career journey and the design philosophy guiding marquee NHL events such as the Winter Classic, Stadium Series, and All-Star Weekend. He also discusses his role as liaison to all 32 clubs, insights from cross-league collaboration, his perspective on emerging technology, and where he sees the future of game presentation heading.