Building Directory from Job Insecurity

What happens when leaders design cultures around safety and trust?

This episode will challenge you to rethink what success really means and how impact is created. Suneera sits down with Erika Sinner to explore building eight-figure businesses, leading with empathy, and turning profit into purpose.

Erika Sinner is the CEO of Directorie and the Chief Empathy Officer of TinySuperheroes. She is also the author of the book Pets Are Family and a passionate advocate for empathy-driven leadership and generational impact.

What you’ll learn in this episode:

(02:25) How creating your own opportunities early in your career can change everything.

(04:39) Why financial safety is a powerful motivator for building scalable businesses.

(06:45) How leading with empathy and accountability fuels sustainable growth.

(08:19) Why grief, vulnerability, and leadership are deeply connected.

(10:22) How pet bereavement policies can transform workplace culture.

(15:24) How reframing childhood illness through mindset creates resilience and hope.

(18:25) Why mindset work matters just as much for children as it does for CEOs.

(26:15) How business success creates the freedom to pursue passion-driven impact.

Lock in your spot for the Unicorn CEO Summit today at https://theceoschool.com/ceo-school-summit

Thank you to Erika Sinner for being on our show!

Learn more about Erika: https://www.erikasinner.org/

Erika on LinkedIn: https://www.linkedin.com/in/erikasinner/

Erika on Instagram: https://www.instagram.com/erika_sinner/

Learn more about Directorie: https://tinysuperheroes.com/

Learn more about TinySuperheroes: https://www.directorie.com/

Join the CEO School’s Millionaire Founders Club: https://theceoschool.com/join. We're building a table where every female founder has a seat.

Subscribe to the CEO School podcast because only 2% of female founders ever break $1 million in revenue, and we’re changing that:

* Apple Podcasts: https://podcasts.apple.com/us/podcast//id1525261018

* Spotify: https://open.spotify.com/show/06KIvFFJP0yJv67N9ugigU

* YouTube: https://www.youtube.com/c/CEOSchoolPodcast/?sub_confirmation=1

Learn more about CEO School because nothing bad ever happens when women make more money:

* Website: https://theceoschool.com/

* Instagram: https://www.instagram.com/ceoschool/

* LinkedIn: https://www.linkedin.com/in/suneeramadhani/

Learn more about how Suneera Madhani is paving the way for badass female CEOs like you to take center stage not just in your industries but in your whole life.

* Website: https://suneeramadhani.com/

* Instagram: https://www.instagram.com/suneeramadhani/

* LinkedIn: https://www.linkedin.com/in/suneeramadhani/

This episode was produced by Story On Media: https://www.storyon.co/