The Biggest Mistake That You See a Lot of Marketers Making When It Comes to Content

For a long term content strategy to really work, you have to stop thinking about content as an asset or as a singular post. How am i building something that where post number one is better because post number five or six or seven exists? There's a great metaphor that i love for this, which is, you look at the marvel universe,. So in 20 o eight, iron man, it was a fine movie. It was a good movie, but what marvell did was something amazing. They took that movie and it was the first step in a mapped universe where they created ten years worth of movies to make all of them better. Instead of just one off assets, where we treat content