S2 E34 Does Paid Media Impact Organic Marketing Performance?
Stacking Growth | The B2B Marketing Podcast
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Are You Looking at Weekly, Monthly, Quarterly Benchmarks?
Anresaa: When looking at pipe lines down pay back periods, are you looking at those weekly, monthly, quarterly. What's the appropriate time before you should be reacting to it or starting to form a hypothesisy? Anresaa: I like to use the company's data to have yearly bench marks that i keep in the back of my mind and compare against. And then i like to look at it quarterly as well. A business is too volatile to make weekly changes.
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