
Interview With Derek Thompson: Masters in Business (Audio)
Masters in Business
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The Monalisa - The Most Valuable Painting in the World
In the nineteenth century, monelisa was worth one sixth of several raphael and titian paintings that were hanging in the same museum. It's then stolen by an italian painter wants to bring it back, oways to bring it home,. It becomes this international man hunt for the monalisa. After it's recovered and it's become broadcast on newspaper covers all over the world, it goes on a little international journey to visit all these different countries so that the patrons can come see the work. But once again, a, the content is the same. What changed? Massive media distribution of a, the story of its stealing, and b, the painting itself.
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