Method: Coding Rhetoric and Construals

In Part 2, we continue exploring the case study of NASA in the 1960s. Having discussed the strategies used by President Kennedy to inspire NASA’s members to the ultimate goal of putting a man on the moon by the end of the decade, it was then up to the members to connect their work activities (many of which had nothing directly to do with spaceflight) to that ultimate goal. To what extent could this be replicated, we asked ourselves? Or was the moon shot so unique that replication is not really possible? Turn in and see what we have to say on the matter.