197 - Navigating the Blended Funnel | Demand Gen Live S2 x52
GTM Live
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Having a Point of View on How Business Communication Is Changing
I think having a point of view and then commun communicating that point of view is key. When you have six employees, you can go and try and change your marketing motel. But when you have 50 thousand employees, it plays across the whole thing. It just makes more of an impact an enterprise for these companies because they can do performance marketing. The s and b and b inefficient and connected, collect enough people, and it just doesn't seem to be very effective up there.
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