How AI Is Making Hyper Personalization a Reality

Kathleen: AI is really it's the machine learning and big data, that's what is making hyper personalization this reality. Starbucks used to push about 30 variants of emails per week, but with AI powered tools, it's now able to send 400,000 personalized variants a week. This wouldn't have been possible without AI. Kathleen: Hyper personalization has a lot of benefit because it makes everything more efficient, right? But there is a bad side. And I think you feel like you're being tracked, right?