How Do We Story Tell Data?

i feel like a lot of times marketers get asked to go down these data rabbit holes too an you're like, oh, gosh, wat do i what do i look for? Like, how do i tell this story? So i remember just going and trying to, i i think i put, lik every single pilter inmaginabal just trying to get any data because you're trying to answer that question. I would also love to hear from your point of view, evan, of how you story talks. Its like, how do we story tell data, because numbers by themselves, or graphs by themselves, mean nothing, and it doesn't connect with anybody her.