Do you have to be insane to start your own company? No, but it definitely helps.

In this episode, Natalie and Ross pull back the curtain on their entrepreneurial journeys, sharing the highs, lows, and everything in between of running multiple businesses. Natalie takes us behind the scenes of her new workwear line, revealing the crucial steps—from selecting the right clothing partner to designing the products that bring her vision to life. For anyone considering a startup, they break down the solo-founder role and explore alternative paths, like joining a founding team or supporting other business creators. And because no venture succeeds without a little boldness, we’ve got a playbook full of the best cold call opening lines to help you get your foot in the door—before it slams shut.

Stick around for a critical look at hunter sales roles, an unexpectedly heartfelt PSA about gas cap locations, and a few actionable tips on how to gaslight your family (in the most entertaining way possible).

Shop Natalie’s workwear collection here: https://mytribe.12thtribe.com/corporatenatalie1v8

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