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RV 38 - B2B Marketing Isn't Actually Marketing | Unpopular Opinions with Ashley Sava

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How Are We Going to Improve Productivity?

I studied biomedical and electrical computer engineering in college. Then I spent the next four years of my career in business management consulting. At 2015-16 I effectively bet my career on marketing and what I now call demand creation or demand. And it paid off for me. We have about 80 super talented people that work here right now, we've worked with more than 200 high-growth B2B companies.

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