265 - How To Build A Successful Content Engine for Dark Social | K1 Ops Keynote
GTM Live
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How Did You Hear About Uson Youre on Organic Search?
Companies have been brain washed to think that attribution soffware is 100 % accurate and aware of all the deep flaws that happen in there, which drives them to use sub optimal data. My general findings as somewhere between 40-80% of variable marketing budgets is wasted right now. And what they need to do is keep running this old thing, and then eventually build something else on the side with that thing that eventually takes over and goes.
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