Ep. 459: Tucker Max Interview with Michael Covel on Trend Following Radio
Michael Covel's Trend Following
00:00
How to Write a Book to Generate Leads for Your Company
If you're a thought leader, writing a book is what's going to put you on the map. What result do you want from this book? In fact, and it should be phrased actually differently. There's no book that has an audience of everybody. The more narrow you are with your audience, the more likely you'll write a book that'll get you the result you want. And then the third thing you have to understand is what do you have to say that is interesting and valuable to the audience you're trying to reach.
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