How awards campaigns dwarf production budgets

The Academy Awards are finally here. The race to win isn’t just about art — it’s also about creating carefully orchestrated, big-budget campaigns. Katey Rich, awards editor at The Ankler and host of the Prestige Junkie podcast, joins Apple News In Conversation guest host Sam Sanders to pull back the curtain on what it really takes to win an Oscar, who she thinks will bring home the gold this year, and why — even in an era of streaming and shrinking audiences — the awards machine still matters for the movies we love.