Technical details of HLS video hosting

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• More video is coming. At Podcast Movement Evolutions at SXSW, Stacey Goers and Jake Shapiro from Apple Podcasts announced a number of new podcast hosting partners for the upcoming Apple Podcasts HLS video feature. Transistor, Audiomeans, PodBean, Captivate, RSS.com and Podigee are all soon to support HLS video on Apple Podcasts. The companies join Acast, Omny Studio, ART19 and Simplecast.
  • This now means that almost all major podcast hosting companies - ones with more than 2% market share of new episodes - will be able to deliver HLS video to Apple Podcasts. But, no HLS video for you if you’re with competitor Spotify for Creators and Spotify-owned Megaphone (28% market share), Spreaker (14%), for which the obvious answer is an upgrade to Omny Studio, and two heritage podcast companies are also not yet offering HLS video: Buzzsprout (7.2%) and, surprisingly, Libsyn (2.7%). (It should probably also be noted that video is likely to be an additional charge, given the cost of hosting).
  • Apple Podcasts also announced that there are now 12 million episodes in Apple Podcasts with chapters. The company announced AI-generated chapters in November. Their keynote at Podcast Movement Evolutions was the first time that the company has ever officially spoken at a podcast conference in North America.
• Podcast Movement Evolutions will return to SXSW next year. “The event far exceeded our expectations”, said Bryan Barletta: "Showing up at SXSW with real talent, meaningful programming, and new voices in the room is the new baseline.” The event was covered by GritDaily.
• Podcasthon is on right now - with 2,800 podcasters registered from 65 countries. The initiative - we covered it in January - invites podcasters to dedicate one episode of their show to a charity of their choice. Shows are being added to the Podcasthon website as they go live.

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