We're Going to Gate It or Not Gate It?

Gattano: I love how you set me up like this, man. You've lured me right into the trap. Here's the problem. We no longer do things for leads. We do it because we're going to give value. And social is not necessarily for B2B, large complex deals,. Large contract values. Social is not a great channel for that. Gattano: It's about aligning the channel to the intent.