183 - MUST LISTEN: Marketing is Pure OFFENSE | Strategy & Innovation Keynote
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Marketing Is Like an 18 Month Investment
M, i'm going to grossly over simplify something you said earlier, which is marketing is like an 18 month investment. So what i said here is the lift that can't be replicated by anything else in the company happened somewhere beyond 18 months. It's happening to refine labs right nowis beenbeen eighteens, more than 18 months, 18 24 months e we started to do it. I think get super le it's you got to audit the fundamentals. You have to check against your goals. Almost every marketing team, if the goal was relatively realistic and validated against a validated against the budget investment and historical performance of all those things line up,. almost every company on this zoom could hit
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