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EP 52: Matt Inglot on the Truth Behind Membership Sites, When a Business Truly Becomes Passive-Income, and One Advantage of an Agency Over a Service-Based Business

No BS Mastery Podcast

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The Marketing Messaging Is Messing With Our Brains a Little Bit

Marketing messaging is kind of messing with our brains a little bit. I'm also such a sucker for sales copy. As a marketer, i want to be honest. You know, i would never want to lie in any sort of messaging. But you definitely also feel like there are people out there that are going to, at least in short term, make a ton of money basically by way over selling division. There's almost like no way around it. A lot of em you see come and go, some kind of stay, and it is what it is. That's part of my long term strategy. It's like, generate cash now and vest in other things, so that

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