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Why mastering unspoken workplace communication is essential to long-term career success.

Succeeding at work doesn’t just depend on how hard you work or how smart you are. According to Erin McGoff, it often comes down to whether you understand the “secret language” everyone else seems to be speaking.

McGoff is a career creator, Forbes 30 Under 30 honoree, and author of The Secret Language of Work: Hyper Helpful Scripts for Every Situation. Known for her wildly popular AdviceWithErin platform, she helps millions of professionals phrase things more effectively — without sounding stiff or robotic. “It’s this hidden curriculum to the workforce,” she explains, describing the unwritten rules of interviews, negotiations, and professional etiquette. “It’s not written down anywhere. It’s not equally distributed.” Her mission is to make those invisible rules visible — and usable.

In this episode of Think Fast, Talk Smart, McGoff and host Matt Abrahams explore how to communicate with confidence, advocate for yourself strategically, and build a professional brand with intention. Confidence, she says, isn’t fixed: “Confidence isn’t binary. Confidence is a spectrum.” It starts internally, with how we speak to ourselves, and strengthens when we “get really good at what you do.”

Episode Reference Links:

• Erin McGoff
• Erin’s Book: The Secret Language of Work
• 202. Own Your Brand: How to Communicate with Presence and Impact

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• Matt Abrahams >>> LinkedIn

Chapters:

• (00:00) - Introduction
• (04:56) - The Secret Language of Work
• (06:32) - Building Confidence
• (08:39) - Creating Your Professional Brand
• (10:00) - Setting Expectations at Work
• (12:31) - Advocate Strategically
• (14:34) - Mastering First Impressions
• (15:50) - Professional vs. Personal
• (18:19) - Interview Before, During, After
• (22:55) - Nonverbal Presence
• (23:19) - The Final Three Questions
• (27:18) - Conclusion

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