Selling, marketing and institutional subscriptions

Food Fix's Helena Bottemiller Evich has achieved sustainability. She has a recurring revenue business that exceeds her salary at Politico, with a 10% free-to-paid conversion rate. This gives her the option to continue as is as a solo operation or expand into adjacent verticals. Our conversation ranges across the choices that independent media operators need to make around complicating a simple business model, the guesswork that goes into subscriptions pricing, and how to maintain enthusiasm while on a content treadmill.