The Rise of Rolex Watches

The world has just changed and now people want Rolex is you know to when i was a well there's not the Rolex just the Submariner got it like the senior guys had GMTs and Daytona but the junior guys all were wearing subs. The demand mechanism that they have is just so robust it's like people don't even know why they want a Rolex they just do. Almost no other brand in in the luxury space and watch this car is anything really benefits from that.