
The One Where We Start At The Beginning - I Love Marketing With Joe Polish And Dean Jackson - Episode #1
I Love Marketing
00:00
The First Person to Use an Opt-in Page
Dean Obeidallah is known as the first person to ever use an opt-in page using online marketing. He says he didn't do anything except try to look like a happy kid in order to get people to give him tips. "I realized that the idea of getting somebody's email address was probably the most valuable thing you could get out of a visitor coming to your website"
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