Commercialization: scholarships, NIL and admissions

Katherine Van Dyck (@capitalKVD) is an experienced antitrust lawyer and founder of KVD Strategies PLLC, with senior fellowships at the American Economic Liberties Project and UC Berkeley's Civil Justice Research Initiative. During the Biden Administration, she served as an Attorney-Advisor at the Federal Trade Commission. Katie's work focuses on how concentrated economic power harms consumers, workers, and small businesses. She has been involved in numerous instances of litigation, including a multimillion dollar judgement against Varsity Brands Cheerleading and their monopoly of the competitive cheer market, as well as arguing against the SCORE Act in congress, which would grant the NCAA monopoly status to control college sports. Katie and John testified to the US House of Representatives in December 2025, discussing the massive effect of private equity involvement, an dhow vertical ownership of sports clubs, leagues, facilities and governing bodies is detrimental to children and raises prices for families.

Connect with Katie at www.KVDStrategies.com

Check out some of her articles here:

• The Shadowy Puppet Masters Who Control College Athletics, Organized Money, December 2025
• The SCORE Act: A gift to the NCAA that betrays college athletes, The Hill, August 2025
• Playing by the Rules: Bringing Law and Order to the NCAA, AELP, November 2023
• The NCAA, Antitrust and the Future of College Sports, NPR On Point, October 2023

BOOK A SPEAKER: Interested in having John or one of our speaking team come to your school, club or coaching event? We are booking November and December 2025 and Winter/Spring 2026 events, please email us to set up an introductory call John@ChangingTheGameProject.com

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Click here to visit John's author page on Amazon

Click here to visit Jerry's author page on Amazon

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This week's podcast is brought to you by our friends at Sprocket Sports. Sprocket Sports is a new software platform for youth sports clubs. Yeah, there are a lot of these systems out there, but Sprocket provides the full enchilada. They give you all the cool front-end stuff to make your club look good– like websites and marketing tools – AND all the back-end transactions and services to run your business better so you can focus on what really matters – your players and your teams.

Sprocket is built for those clubs looking to thrive, not just survive, in the competitive world of youth sports clubs. So if you've been looking for a true business partner – not just another app – check them out today at https://sprocketsports.me/CTG.

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