
The Technology Prophet: Mind-blowing Insight and Media Theories with Marshall McLuhan
The Logos Podcast
00:00
The Importance of the Medium
The ideal feedback of being involved in ones participating in one's own audience participation is a natural Product of this circuitry Everything under electric conditions is looked you become folded over into yourself into your image of yourself changes completely. You call television a tactile medium Iconic medium of having much in common with the cartoon for which it is ideally suited Much more uh and much more well-seared than for pictures. And i'd like now just to ask you about the distinction that you draw between different kinds of media within the electric technology. Some such as TV cool and some such as radio hot Now what does this mean? It has to do with the slang the slang phrase the hot and the cool of which puzzles
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