178. Three Key Frameworks for Innovation in Design with Bob Moesta | Digital Transformation
The Innovation Engine Podcast
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Using the Blue Sky Kind of Strategy to Innovate
"I don't believe in the blue sky kind of motion of strategy. I believe about framing the right constraints, figure out werthe struggling moments and then it becomes almost really easy to innovate," he says. "It is amazing to me how many times i've had to say to people inside a product s that have been mostly in b b companies,. ias like we need to understand why buyers by and why users use."
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