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A New Position in an Existing Category, with Rowan Tonkin

B2B Growth

00:00

Is There a Roadblock to Category Creation?

Sohat: There's a lot of difficulty behind the scenes to get those big winds. The old definition that we use of enterprise performance management didn't just fall off the face of the planet, right? So there's an element of, ok, we want be more in bound with this type of our term. And so it's defining, really, and spending a lot of time on your content ordit. Where do we want to be inbound? Then what's the journey from inbound to then getting more? This is how we want you to talk. Sohat: Those corps assets were important to just continuously iterate on. But i actually te tartline and yes

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