How to Convert Your Facebook Ads

Marketers now have to become marketers and really figure out how to convert traffic that Facebook may or may not know if they're going to convert, right? So landing pages on the paid sense, we basically, you know, had a page that was converting at a 1.8%. Not terrible, but we weren't hitting KPIs, right? Especially when your cost per click is two to four dollars, you can't convert at a1.8% or you're burning money. We did a lot of research around why customers were buying our flagship product, right? And are we actually addressing those concerns in the landing page? Because the way that he had structured it was so basic and

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