How to Launch a Social Media Success Summit

The business model was that we were going to build social media examiner as a movement. We were going to do absolutely no promotion at all until we reached a certain threshold. And that threshold was at least 10,000 email subscribers. Once we reached 10,000, then the goal was going to be that we wereGoing to do another summit and it was going to use that list that we had built to promote social media success summit 2010.