055: Why the Traditional Marketing Funnel is Sabotaging Your Conversion Rate by Sherice Jacob with NeilPatel
Optimal Work Daily - Career, Productivity and Entrepreneurship
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How to Optimize Your Customer Experience
If you're looking at the funnel purely from a revenue point of view or spending too much time focusing on transactions, the customer experience gets lost in the shuffle. Even digital products and services like software as a service and mobile apps can benefit from this adjusted funnel. The Salesforce app exchange doesn't just look at the process as how do we market this, but rather how do we add value to this so that the things we recommend market for us? Many of the apps profiled here weren't made by Salesforce, but Salesforce and the apps it works with form kind of a symbiotic relationship where both parties win.
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