Guest strategy and creating promotional assets

Kristina advises pitching big guests, joining their communities first, and providing assets to encourage promotion.

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Episode notes

So many people think networking is about impressing the right people or getting close to whoever’s on stage. But the truth? The relationships that change your life are usually built shoulder-to-shoulder with people growing right alongside you. In this episode, I sit down with Kristina Bartold, co-founder of The Social Snippet and High Vibe Women to talk about how she turned one mastermind investment into years of referrals, speaking opportunities, and lifelong friendships by leading with value, playing the long game, and showing up with zero expectation. We also dive into podcasting as a relationship-building tool, why rooms matter more than algorithms, and how to make meaningful connections without feeling salesy, awkward, or transactional. Get ready to rethink networking and start building relationships that compound for years to come.

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HIGHLIGHTS

00:00 Why peers create more opportunities than mentors.

06:30 How free content builds trust before you ever invest.

10:45 Why you don’t need relationships with the people on stage.

20:45 How podcasting became one of the most powerful relationship-building tools.

24:30 Why in-person rooms create faster trust than online spaces.

29:00 How to protect your energy while still being generous.

33:30 What made you start an event?

37:00 Is podcasting for everyone?

40:00 Clarity matters before working with ad partners.

47:00 Why niche audiences can be more valuable than big audiences.

52:00 How to decide if podcasting aligns with your long-term vision.