Beyond The Interface (BTI) cover image

Laura Baker: Designers don’t need a seat at the table—they need to shape the conversation.

Beyond The Interface (BTI)

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Navigating Design Leadership and Strategy

This chapter explores the distinctions between junior and senior designers, emphasizing the importance of a holistic and strategic approach in design. It discusses the need for strong client relationships and communication to define success, while also addressing the role of design operations within organizations. The conversation highlights the complexities of leadership in design and the necessity for adaptability as organizations evolve.

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