Why advertisers back podcasts

Podcasting has grown from a niche format into a mass medium. Michael Thompson speaks with Tim Burrowes from Mumbrella and Unmade about why podcasts succeeded where other digital formats stalled, how advertisers are using them, the shift toward video, and whether AI poses a threat.

This is Fear & Greed's summer series - all-new short episodes every day, with regular news back from January 12.

Find out more: https://fearandgreed.com.au/

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